Google Search Ads
Advertisements targeting people actively searching for relevant services, products or solutions.
Paid search, without the guesswork
Search Engine Marketing and Google Ads Management NZ
Reach potential customers when they are actively searching for the products and services your business provides.
WDH plans, builds and manages targeted Google Ads campaigns for businesses in Christchurch and throughout New Zealand.
Our focus is not simply generating clicks. We attract relevant visitors, produce measurable enquiries or sales, and improve how effectively your advertising budget is used.
campaign overview
The useful question
Which actions matter?
Christchurch-based team
Campaigns managed for measurable results
Google Ads, Shopping and remarketing
Clear reporting and ongoing optimisation
The commercial view
Search Marketing Focused on Business Results
Paid search can put your business in front of potential customers at the moment they are looking for what you offer. But campaign success requires more than switching advertisements on.
It requires a sound structure, relevant keywords, geographic targeting, negative keywords, conversion tracking, suitable landing pages, careful budget management and ongoing optimisation.
Campaign structure
Keyword selection
Geographic targeting
Negative keywords
Conversion tracking
Landing pages
Budget management
Ongoing optimisation
What we manage
Our Search Engine Marketing Services
Google Shopping Campaigns
Product-focused advertising for suitable ecommerce businesses, using properly configured product data and campaign targeting.
Remarketing
Campaigns designed to reconnect with previous website visitors where appropriate and permitted.
Local Campaign Targeting
Campaigns focused on Christchurch, Canterbury or other selected service locations rather than wasting budget in areas the business cannot serve.
Keyword and Competitor Research
Research to identify valuable search terms, customer intent, competition and potential opportunities.
Conversion Tracking
Configuration and review of suitable tracking through Google Ads, GA4 and Google Tag Manager so campaign decisions are based on meaningful actions.
Landing Page Review
Review of campaign pages including message relevance, usability, mobile experience and enquiry pathways.
Ongoing Campaign Optimisation
Regular review of search terms, keywords, advertisements, budgets, bids, locations, devices and conversion performance.
A clear path forward
How Our Google Ads Management Process Works
01
Business and Campaign Review
Understand your services, locations, customers, objectives, margins and existing advertising.
02
Research and Planning
Research keywords, intent, competitors, campaign types and appropriate geographic targeting.
03
Tracking Preparation
Confirm that forms, calls, purchases or other valuable actions can be measured.
04
Campaign Build
Create a logical structure with relevant advertisements, keywords, targeting, negative keywords and landing pages.
05
Launch and Optimisation
Launch carefully, review actual search terms and make evidence-based improvements.
06
Reporting and Recommendations
Explain results, work completed and recommended next actions in clear reporting.
Choose the right mix
Campaigns Matched to Your Business
Service Businesses
Search campaigns focused on enquiries, telephone calls and suitable service locations.
Ecommerce Businesses
Search, Shopping and remarketing campaigns focused on products, revenue and measurable sales.
Local and Multi-location Businesses
Location-focused campaigns that can begin in priority regions and expand as performance data becomes available.
Two useful channels
Search Engine Marketing and SEO Work Differently
Search engine marketing generally uses paid advertising to generate visibility while a campaign is active. Search engine optimisation develops unpaid organic visibility over time.
Businesses can use either service independently, but both can provide immediate paid-search opportunities while longer-term organic visibility is developed. Paid advertising does not improve organic rankings.
Why WDH
Why Choose WDH for Search Engine Marketing?
We are a New Zealand-based team that can support the website as well as the advertising campaign — with clear explanations and no unnecessary jargon.
- New Zealand-based support
- Experience with service and ecommerce businesses
- Decisions informed by measurable data
- Targeting suited to the actual market
- Websites, landing pages, GA4 and Tag Manager
- Clear explanations without jargon
- One team for the website and campaign
Measure Actions That Matter
Campaign performance should be connected to meaningful business actions rather than clicks alone. Available tracking depends on your website, consent configuration, platform and customer journey.
Enquiry-form submissions
Telephone calls
Online purchases and revenue
Quote requests
Booking actions
Downloads or registrations
Other agreed conversion events
No one-size-fits-all
Campaign Budgets and Management
There is no single advertising budget suitable for every business. A recommended budget depends on target locations, search demand, competition, cost per click, products or services, desired enquiry or sales volume, landing-page quality and existing conversion performance.
WDH can recommend an initial campaign structure and budget after learning about your business and objectives. We do not publish fixed advertising or management prices because the right approach needs to fit the situation.
Straight answers
Search Engine Marketing FAQs
What is search engine marketing?
Search engine marketing uses paid search advertising to promote a business when people search for relevant products, services or information. It commonly includes Google Search Ads and may also include Shopping, display or remarketing campaigns where appropriate.
How quickly can Google Ads generate results?
A campaign can begin generating impressions and visits after it is approved and launched. However, meaningful optimisation takes time because search-term, conversion and customer-behaviour data must be collected and reviewed.
How much should a business spend on Google Ads?
The appropriate budget depends on the market, competition, locations, search volume, objectives and likely cost per click. WDH reviews these factors before recommending a starting budget.
Can you manage an existing Google Ads account?
Yes. Begin with an audit of the account, campaign structure, search terms, tracking, targeting and performance before recommending changes.
Do you provide Google Ads management outside Christchurch?
Yes. WDH is based in Christchurch and can manage campaigns for suitable businesses throughout New Zealand.
Do Google Ads improve organic Google rankings?
No. Paid advertising and organic rankings are separate. Google Ads can provide paid visibility, while SEO is used to develop organic search visibility.
Can you set up conversion tracking?
Yes. WDH can review or configure suitable conversion measurement using platforms such as Google Ads, GA4 and Google Tag Manager. The exact configuration depends on the website and the actions that need to be measured.
Do you also improve campaign landing pages?
Yes. WDH can review the relevance, content, usability, mobile experience and conversion pathway of campaign landing pages. Any substantial website changes should be scoped separately.
Make the next decision clearer
Ready to Improve Your Paid Search Campaigns?
Whether you are considering Google Ads for the first time or want an existing account reviewed, talk to WDH about your objectives, target locations and current advertising.