Instagram

Instagram Is Today’s Visual Marketing Powerhouse

Over 2 billion active users globally and growing every day.
In New Zealand, Instagram is especially popular among the younger audiences, but it’s rapidly expanding across all age groups.

This is a platform built for visual storytelling, perfect for showcasing your brand, portfolio, and behind-the-scenes content in a highly engaging way.

Key Benefits of an Instagram Business Page

  • Visual content that grabs attention

  • Perfect for showcasing design work and creative portfolios

  • Hashtags = powerful organic reach

  • Use Instagram Stories & Reels to stay top of mind

  • Build a strong brand identity and vibe

  • Connect with influencers and brand ambassadors

  • Integrated shopping and clickable bio links

  • Built-in Insights to track what works

  • Mobile-first design = mobile-friendly by default

Biggest Mistake

The biggest mistake on Instagram? Posting without purpose.
Instagram is a curated space, and your profile should reflect your brand clearly and consistently. Plan your grid layout, use branded templates, and stick to a colour scheme that aligns with your website and brand tone.

Make sure to:

  • Optimise your bio with a clear call-to-action

  • Use a Link in Bio tool to direct users to key pages

  • Schedule content for consistency

  • Use Stories Highlights to keep important content evergreen

Engagement is Everything

On Instagram, engagement = reach. It’s not about how many followers you have, it’s about how many people are saving, sharing, commenting, and DMing.

Ask questions. Share tips. Give sneak peeks. Go live. Be real.
Instagram rewards interaction, so don’t just post and ghost—be present.

Whether you’re a freelance designer, a boutique agency, or an e-commerce store, Instagram lets your work speak for itself.

Instagram Terms

Follower

 Someone who follows your account and sees your posts in their feed.

Handle

 Your Instagram username, e.g @WebsiteDesignHosting

Bio

 A short description at the top of your profile. Often includes primary details about your business and links to related sites.

Stories

 Temporary posts that disappear after 24 hours. Great for quick updates, polls, and behind the scenes content.

Highlights

 Saved Stories that stay at the top of your profile. Ideal for showcasing services, testimonials, or FAQs.

Reels

 Short, engaging videos (up to 90 seconds) often set to music or voiceovers. Great for reach and discovery.

Hashtags

 Words or phrases prefixed with # (e.g., #webdesign). Used to reach a wider audience and categorise posts.