Instagram Is Today’s Visual Marketing Powerhouse
Over 2 billion active users globally and growing every day.
In New Zealand, Instagram is especially popular among the younger audiences, but it’s rapidly expanding across all age groups.
This is a platform built for visual storytelling, perfect for showcasing your brand, portfolio, and behind-the-scenes content in a highly engaging way.
Key Benefits of an Instagram Business Page
Visual content that grabs attention
Perfect for showcasing design work and creative portfolios
Hashtags = powerful organic reach
Use Instagram Stories & Reels to stay top of mind
Build a strong brand identity and vibe
Connect with influencers and brand ambassadors
Integrated shopping and clickable bio links
Built-in Insights to track what works
Mobile-first design = mobile-friendly by default
Biggest Mistake
The biggest mistake on Instagram? Posting without purpose.
Instagram is a curated space, and your profile should reflect your brand clearly and consistently. Plan your grid layout, use branded templates, and stick to a colour scheme that aligns with your website and brand tone.
Make sure to:
Optimise your bio with a clear call-to-action
Use a Link in Bio tool to direct users to key pages
Schedule content for consistency
Use Stories Highlights to keep important content evergreen
Engagement is Everything
On Instagram, engagement = reach. It’s not about how many followers you have, it’s about how many people are saving, sharing, commenting, and DMing.
Ask questions. Share tips. Give sneak peeks. Go live. Be real.
Instagram rewards interaction, so don’t just post and ghost—be present.
Whether you’re a freelance designer, a boutique agency, or an e-commerce store, Instagram lets your work speak for itself.
Instagram Terms
Follower | Someone who follows your account and sees your posts in their feed. | |
Handle | Your Instagram username, e.g @WebsiteDesignHosting | |
Bio | A short description at the top of your profile. Often includes primary details about your business and links to related sites. | |
Stories | Temporary posts that disappear after 24 hours. Great for quick updates, polls, and behind the scenes content. | |
Highlights | Saved Stories that stay at the top of your profile. Ideal for showcasing services, testimonials, or FAQs. | |
Reels | Short, engaging videos (up to 90 seconds) often set to music or voiceovers. Great for reach and discovery. | |
Hashtags | Words or phrases prefixed with # (e.g., #webdesign). Used to reach a wider audience and categorise posts. |